Marketing Program News, Publications & Research

Zhu and Palmer present working paper at annual conference

Dec 13, 2024 | Dr. Jinjing Zhu, associate professor and Management Department chair, and Dr. Todd Palmer, associate professor of Management, presented a working paper titled “Teaching Teamwork and Leadership Using Workbooks” at the 55th Annual Conference of Decision Sciences Institute (DSI) in Phoenix, Arizona, in November.

Case and King publish journal article on social media usage

Dec 13, 2024 | Dr. Carl J. Case, professor of Business Information Systems, and Darwin L. King, professor of Accounting, had their paper titled "Social Media Usage: An Examination Of Gender And Covid-19 Pandemic Effects" published in the Journal of Business and Behavioral Sciences (JBBS).

Bynoe is lead editor of approved book, and has report published

Dec 13, 2024 | Dr. Tyrone Bynoe, associate professor of Education and director of the Educational Leadership program, is the lead editor of a book proposal approved for publication by Information Age Publishing.

SBU students take first in international Business Strategy Game

Dec 11, 2024 | 51�Թ�app MBA students Ethan Kerr and Daniel Schiffhauer tied for first place over three consecutive weeks in The Business Strategy Game, an ongoing online exercise in which teams of students from around the world are tasked with running an athletic footwear company.

Bynoe presents at conference, writes editorial in journal

Nov 23, 2024 | Dr. Tyrone Bynoe, associate professor of Education and director of the Educational Leadership program, gave an online presentation of his paper at the annual Organization of Educational Historians conference, held Sept. 28.

SBU marketing class brings students a de-stressing spa night

Nov 08, 2024 | Students at St. Bonaventure will soon have the opportunity to unwind and de-stress before finals during Reilly’s Retreat, a specially curated spa night hosted by the Event and Sponsorship Marketing 310 class.

Case, King and Case publish study of students' online behavior

Oct 03, 2024 | Dr. Carl J. Case, professor of Business Information Systems, Darwin L. King, professor of Accounting (left and right photos, respectively), and Julie A. Case, Esq., adjunct instructor of Business Law, had their paper titled “Undergraduate Business Students Social Media and Online Trolling Behavior: Trends During and After COVID-19" published in the Book of Abstracts of the International Institute of Social and Economic Sciences International Conference in Lisbon, Portugal.

SBU’s Kearns Global Business Forum to focus on GenAI applications in business, higher ed

Oct 01, 2024 | 51�Թ�app alumnus and global businessman Dick Kearns, ’72, returns to his alma mater in October, bringing along a panel of international business executives for the 11th annual Kearns Global Business Forum.

Article coauthored by Jahed published in business journal

Sep 19, 2024 | Dr. Mohammed A. Jahed, associate professor of Management, coauthored an article titled "Innovativeness, visibility, and collaboration effect on supply chain performance: moderating role of digital supply chain integration," published recently in the Cogent Business & Management journal.

SBU Entrepreneurship Center to host Growth Conference for marketers, sales professionals

Sep 18, 2024 | The Entrepreneurship Center at 51�Թ�app will host a Growth Conference this fall for marketers, sales professionals and entrepreneurs.

Jahed serves as cochair and presents at Vietnam conference

Sep 10, 2024 | Dr. Mohammed A. Jahed, associate professor of Management, was conference co-chair and chaired a session at the 15th International Conference on Organizational Innovation, held in Ho Chi Minh City, Vietnam, July 23-25.

Jandoli Institute to publish hybrid journalism series

Jun 20, 2024 | Climate change, artificial intelligence and NCAA conference realignment are among the topics 51�Թ�app faculty members tackled in a hybrid journalism project for the Jandoli Institute.

Buzzards, Glennon and LaPlaca to be lauded with SBU’s distinguished 2024 Alumni of the Year Award

May 29, 2024 | Influential, dedicated and passionate about their alma mater. These are just a few of the traits embodied by 51�Թ�app’s 2024 Alumni of the Year: Jim, ’73, and Eileen, ’74, (McGowan) Buzzard, Mary Ann (Hickey) Glennon, ’79, and Chris LaPlaca, ’79.

Tharini Nagarkar and Connor Raine named Ideal Bonaventure Students for Class of 2024

May 12, 2024 | Tharini Nagarkar, a Health and Society major from Danville, California, and Connor Raine, a Sports Management major from Grand Island, New York, have been named the Ideal Bonaventure Students for the Class of 2024.

Delta CEO Ed Bastian, ’79, speaks at SBU’s 164th annual Commencement Exercises

May 12, 2024 | For all the success he’s had in the business world, Ed Bastian reminded 51�Թ�app graduates Sunday of what’s most important in life.

Four ROTC cadets commissioned as second lieutenants in ceremony at 51�Թ�app

May 10, 2024 | Four graduating seniors who served as cadets in the U.S. Army Reserve Officers’ Training Corps (ROTC) at 51�Թ�app were commissioned as second lieutenants in the U.S. Army on Friday, May 10.

SBU to celebrate 164th Commencement Exercises May 12 on campus

May 07, 2024 | As the seniors at 51�Թ�app prepare to conclude their collegiate journey, the distance that once separated them has now transformed into an unbreakable bond, symbolizing their shared experiences and growth throughout their time together.

St. Bonaventure students win AAF district competition for second straight year

May 06, 2024 | For the second year in a row, 51�Թ�app students won their district in a national advertising competition.

SBU students show initiative in solving records-storage problem

May 01, 2024 | Determining a way to manage inactive records wasn’t part of his job description, but Jacob Brockel, a junior Accounting major from Allegany, New York, tackled the problem anyway.

King and King publish article in Oil, Gas & Energy Quarterly

Apr 29, 2024 | Darwin L. King, professor of Accounting, and Edward D. King published an article in the March 2024 issue of the Oil, Gas & Energy Quarterly.